ORAC What is it?

It’s the acronym Oxygen Radical Absorbance Capacity (ORAC). It’s a concept developed by the National Institute of Health in Baltimore to measure the antioxidant power of food. The higher the ORAC value, the higher it’s antioxidant capacity, due to the free radicals absorption capacity.

Human beings should consume a minimum of 5,000 ORAC units daily to combat, through nutrition, the possible damage and effects caused by free radicals (aging, cancer and other degenerative diseases).

Accordingly, a consumption of 18 g/day of fresh maqui berry would provide the recommended ORAC units, as opposed to 82 g of blueberry.

What are antioxidants and what are they good for?

Aging is a natural and progressive cell oxidation process, that needs to be understood by those people who wish to preserve as much as possible their physical youth by using supplements, creams and various beverages, rich in antioxidants, which delay cell oxidation and thus diminish the miseries of aging and prolong life expectancy.

Antioxidants are chemical compounds that human body uses to eliminate free radicals, very reactive substances that introduce oxigen into cells producing oxidation, altering the DNA and accelerating body aging. This is because oxigen--althoug required for life, is also a very reactive chemical element.